“At this table, we pass the salt but never any bitterness.” The idea is utopian but sweet.
Like so many brands around the world today, Coca-Cola’s Peruvia brand, Inca Kola, is now actively promoting diversity and acceptance of all Peruvians in its new 60-second commercial from McCann Lima.
“The table is set. Join us.”
The campaign encourages mixing not only all kinds of dishes but also creeds, races, personalities, thoughts, genders, and nationalities.
Christian Caldwell, Chief Creative Officer of McCann Lima, says, we are very proud to have worked on this new initiative for Inca Kola and to express the kind of values that will help us break any remaining chains that continue to imprison our society today.
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