“Right about now, we could all use a pancake.” It’s a presumptuous statement from IHOP, but it’s also a true statement. We, the People, could use a pancake.
I do like this bit of positioning: “For parents who’ve been making their own pancakes, and for night owls who missed staying up ’til dawn…” It’s an admission that COVID wiped out our routines—not just how we work today, but how play and how we behave in public.
With COVID, the simple act of going out to IHOP for pancakes became (and remains) a real and present danger. That’s why we need a pancake. We need the things that will help us feel good and normal again. It may as well be a pancake.