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If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them

Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results:
Facebook_Fans.jpg
Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest.
[via Roy Morejon]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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