I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench.
What say you, would you, or the agency you work for, take part in something like this? Would your clients?
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Who produced that shitty video?
Don’t they already give Lions for cause marketing? Sounds like another opportunity for agencies to create work solely for the sake of awards.
Here’s a world problem to solve: let’s eliminate all the awards in our industry. It won’t cost a dime. And the money typically spent on entry fees, trips to Cannes, etc. could be donated to worthy charities.