Idaho Hoo-ha

Over at AdFreak the comments have been coming in hot and heavy over this ad for a Boise bagel shop that ran in a local alt-weekly:

But scroll down through all the cream cheese and schmear jokes and you’ll find a comment from Brian at Idaho Ad Agencies:

There’s no reportedly about it — it did run in the Boise Weekly. Even though it was supposed to be in support of the Vagina Monologues, what you see here is what was printed in the paper.

The annual production of The Vagina Monologues at Boise State University is always an attention-getting, controversial event. Which helps explain the ad. Context is everything. Particularly in print, where some of the best ideas have to do with where and when they’re placed in the media. On the tubes of the Internets, there is very little context or explanation of what you see.