I’m in my office, but it’s 70 degrees and sunny in Atlanta today. So seeing this in my in-box, from the makers of my bike, gives me a smile:
It’s part of an e-mail that offers a free helmet when you buy a new bike. I like when brands reference topical events. But maybe that’s just me.
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When brands go too far being topical it can be very annoying. Can you say “stimulus plan?”
Yes, the stimulus idea was overstimulated. But I like brands being aware of what’s going on in the world.
er.. what is going on in the ‘world’ or the USA for the rest of us?