I’m in my office, but it’s 70 degrees and sunny in Atlanta today. So seeing this in my in-box, from the makers of my bike, gives me a smile:
It’s part of an e-mail that offers a free helmet when you buy a new bike. I like when brands reference topical events. But maybe that’s just me.
When brands go too far being topical it can be very annoying. Can you say “stimulus plan?”
Yes, the stimulus idea was overstimulated. But I like brands being aware of what’s going on in the world.
er.. what is going on in the ‘world’ or the USA for the rest of us?