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I Don’t Get It. Is It Just Me?

This ad keeps popping up next to my Yahoo Mail page.
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Someone wrote and approved this ad. And someone’s paying for it. WTF?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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Comments

  1. HighJive says

    Danny,
    Check out the following:
    http://tinyurl.com/yf3y3gb
    http://tinyurl.com/ygby8yc
    IMHO, this is an example of two things: 1) A shitty and potentially sleazy advertiser, based on using similar images for two different messages; and 2) the end of advertising as we know it. This shows that in the digital space, concepts don’t matter. There are places out there producing banners that apparently get responses with nonsensical and hackneyed messages and images. Old school ad people are still on their “you need a big idea/great content” soapboxes. But in the digital space, we’re seeing you don’t need that at all. Quality and craftsmanship and execution are not even secondary or tertiary.