Here I find peace. Here we are free. Here the tradition continues. Here it’s your season.
Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer?
Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden?
Free To Be You (Enter the No Judgment Zone)
By using the words, “Here we are free” and “Here it’s your season,” Bass Pro Shops seems to suggest that you may be in some form of bondage at present and that things are not going your way.
Let’s say this customer insight is true, and that hunters of deer are trapped in corporate pens by day and when they get home, they’re locked to a multitude of screens. Is this the person you want to load up on ammo, camouflage, knives, guns, and so on?
I am asking about what motivates people to hunt.
I am answering that it’s not so they can virtue signal. The hunters I know are serious people with loaded guns and a family to feed. Serious hunters have immense respect for the animal and the rituals of hunting, which include walking the fields, sitting in blinds, working with dogs, marksmanship, gun safety, and the cleaning and processing of the game.
The commercial does highlight the bond between father and daughter. That is good.
A Key Benefit That’s Missing: The Venison Feast
Hunting and fishing are recreational activities. Unlike golf or tennis, these activities result in the harvesting of wild game.
Did you know that venison is significantly lower in fat and higher in protein than beef? While three ounces of beef packs about 17 grams of fat and 14.5 grams of protein, venison contains only 7 grams of fat with 22.5 grams of protein.
Why not make a commercial that focuses on the result of the hunt? Why not make a realistic portrayal of hunting that results in a happy family enjoying a healthy meal?
In News Not Related
There is a band called Deerhunter. Here is a melodic song from the band.
I don’t think too many deer hunters listen to indie pop, but the point of this article is to reject stereotypes. Ergo, I am open to the idea that some deer hunters do totally dig Deerhunter.