Hungry Seniors Is Elder Abuse

Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. “face the threat of hunger,” according to AARP. Yes, our priorities are way out of line…

As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in NASCAR history.

To promote this historic initiative, Austin-based GSD&M completely redesigned Gordon’s new #24 car and produced an integrated campaign, including television, print and at-track promotional materials.