Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done.
GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion.
In the spots, Honest Abe is a husband, father
There’s no big idea in play here, but the casting and acting is spot on. I also enjoy the line in the script, “Hangry…
In an effort to correct the gross gender imbalance found throughout the ad business, this new campaign was created in collaboration with JEAN (from Community Productions), a production trio with a female director.
Pizza Hut entered a mutual agreement with GSD&M to include a bid from a female director in every production possible as part of the commitment to Free the Bid.
Credits
AGENCY: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Director: Rafael Serrano
Group Creative Director: Jeff Maki
Creative Director: Phil Davies
Creative Director: Matthew Barker
SVP Director of Production: Jack Epsteen
Content Producer: Lee Nichnowitz
Director of Business Affairs: Lindsay Wakabayashi
SVP Account Leadership: Nancy Ryan
Account Director: Ana Leen
Account Supervisor: Elizabeth Brown
Project Management: Maria Roepke
PRODUCTION COMPANY: Community Films
Director: JEAN
Director of Photography: Don Davis
Executive Producer: Carl Swan & Lizzie Schwartz
Head of Production: Chris Spanos
Line Producer: Josh Rothfeld
EDITORIAL COMPANY: BEAST (AUSTIN)
Editor: Airel Quintans
Flame Artist: Drew Dela Cruz
Assistant Editor: Chris Kasper
Producer: Diana Mendez
Executive Producer: Ron Rendon
Telecine/ Company 3
Senior Colorist: Dave Hussey
Carbon VFX/
VFX Supervisor: Mat Stevens
Executive Producer: Matthew McManus
AUDIO: Pony Sound
Engineer: Dave Bewley
