The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa.
Traditionally, hippos don’t ice skate, but this one does…
Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible.
“For a lot of people in our society, something as prosaic as getting a new washing machine or even getting their car fixed seems about as possible as flying to the moon, especially if they’ve been knocked back for a loan by their bank,” says Todd McCracken, Creative Director at Contagion. “Showing something that’s completely and utterly outside the realm of possibility, makes that loan you’re applying for seem alot less daunting.”
