Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today?
The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well.
The “Generic Millennial Ad” above was created for Dissolve, a purveyor of stock videography, by And/Or studio.
Clearly, we continue to rely on both still and moving images to stop time and open a door to a conversation, and hopefully more. But in a culture where millions of high-rez selfies are snapped and shared each day, impactful visual images quickly become social media wallpaper. Unless, you can successfully ground them in story and meaning, as Dissolve and And/Or have done.
Are you ready to work with Dissolve to skewer another demographic or weave an entirely different narrative? The story is yours to tell.
