Hello, Hackneyed Techniques

In today’s New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word “hello.”

Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with a song featuring lyrics like “Hello, hello, how are you?” and the “Hello tomorrow” campaign for Avon, created by Soho Square in New York, an agency owned by WPP.
The theme speaks to “the sense of pride and optimism as we go forward with our business strategies,” said Elizabeth A. Smith, executive vice president at Avon in New York and president for Avon North America and global marketing. She referred to changes at Avon that include a significant increase in the ad budget.