How many of you get excited when a brief comes across your desk asking for a loyalty program?
Don’t all raise your hand, at once.
Okay, we all want to foster brand loyalty. That’s a given. But how?
TrendWatching.com, which has dedicated its October trend report to “Perkonomics” has some answers.
It’s must reading for anyone in relationship marketing. And aren’t we all in relationship marketing?
