Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance.
According to Media Daily News, the franchise will begin integrating fan tweets on its “jumbotron”-style video boards, as well as other digital displays throughout the stadium, including LED video pylons by the entrances, “ribbon” LED displays between stadium levels and 2,200 flat screen TVs located around the venue.
For fans watching at homes, the Giants will incorporate Twitter into TV broadcasts for the last two preseason games of the year. The team claims it will be the first to introduce live, real-time Twitter updates into its regular broadcast TV coverage.
Mass Relevance is responsible for aggregating, curating and delivering Tweets to stadium displays, TV broadcasts and Giants.com.
