Forest Whitaker (who we loved in Ghost Dog) is one of the brains behind Dewmocracy, a story-based advergame from Mountain Dew. According to the site, players “are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline for the next Mountain Dew.”
Props to the good people at WhittmanHart Interactive who did the game and web development, but at first blush I’ve got to say it looks like nothing more than an elaborate, expensive market research scam.
