Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook.
It’s a quick guide to many of the less sexy issues involving digital: Media buying, targeting, measuring, tracking & analytics, and creative tactics. And of course, a peek at what might be coming next. So if you’re looking for an easily digestible overview of what many people simply can’t get their head around, this is it. Of course, I’m assuming we’ll see an updated version soon, that’s just the nature of the business.
