This week in advertising history, Apple apologized for making an ad that people did not like.
In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights “the magic of extraordinary hydration.”
The spot benefits greatly from its soundtrack—the gospel song “JOY (Unspeakable)” by Voices of Fire, featuring Pharrell Williams.
Unspeakable speakableThe meaning’s unreachableI’ll go where He leads me toMore synonyms, I’m gon need a few
Liquid I.V. is an electrolyte drink mix brand that uses a proprietary system the company claims can send water and nutrients through the bloodstream faster than water alone.
According to a product review on Forbes, Unilever acquired Liquid I.V. in 2020. Its product line-up includes electrolyte drink mixes, probiotic kombucha drink mixes, immune support drink mixes, and energy drink mixes.
“The exciting position of being a creative pioneer in an untouched product category like powdered hydration paired with a client whose creative ambition has no limit is something super rare, precious, and exciting,” said Jeremy Wirth, ECD at Anomaly LA.
