“Did I forget to mention –
Forget to mention Memphis
Home of Elvis and the ancient Greeks
Do I smell – I smell home cooking
It’s only the river – it’s only the river” –David Byrne
One of the biggest barriers to buying an electric vehicle is the idea that there are not enough charging points. The new Chevrolet Bolt EV overcomes this objection because it doesn’t require a special charging station.
In this new campaign from McCann Worldgroup México and Chevrolet, this key selling point is made graphically, by comparing the number of gas stations in a city to the number of electrical outlets.
Luis “Tim” González, Creative Vice President of the agency, said, “We knew that the craft of the pieces had to be at its highest level. To bring the campaign together in terms of art direction was a long process, almost handmade. We needed to make an approximate but serious calculation of the number of connectors and to be able to map this information while preserving aesthetic values.”
CEO of General Motors Mexico, Francisco Garza, recently said, “Our past has been generous, our present is very good and our future will be even better. We see a world with ZERO emissions, ZERO accidents, and ZERO congestion.”
A Different Twist on EV Advertising
Veloz is a not-for-profit organization that creates public awareness campaigns to overcome barriers to electrification and create a virtuous cycle of desire and demand, with more affordable makes and models and refueling stations.
“Electric cars are already competing with gasoline vehicles in price and they exceed in performance — but public awareness has not kept pace,” said Veloz Board Chair Caroline Choi, senior vice president, Edison International and Southern California Edison. “That’s why Veloz has launched ElectricForAll.org, and its annual campaigns to bust the myths, provide comprehensive consumer information and tools, and show how easy, fun, affordable, and important it is for all Californians to go electric.”
“Veloz is putting the pedal to the metal to speed up the governor’s goal,” said Josh Boone, Veloz executive director. “California is at the bleeding edge of culture and our love affair with cars has defined and directed the automobile market for over a century. Our Electric For All campaign mixes magic and method, strategy and secret sauce to push the electric vehicle market past its tipping point.”