As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world.
To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett/Toronto.
The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Woman Who Can’t Lie’ was directed by Don McKellar and stars Sandra Oh. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani.
The campaign is edited by Marc Langley (The Woman Who Can’t Lie) and Michelle Czukar (The Man Who Was Always Late) at Rooster Post Production.
