Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe?
Longoria is a Hollywood celebrity. A beauty. She is also open and real enough to show her gray roots on TV. I like gray hair, but that’s not the point. The point is Longoria and millions of other women don’t want to go gray. Not yet.
At the end of the spot, Longoria, says, “Self-care is self-worth and now, more than ever, we are all worth it.” It’s a smart way to wrap the spot because it’s something everyone can relate to, no matter the shade of their hair. The line also ties neatly to L’Oréal’s classic line, “Because I’m Worth It.”
Written in 1973 when a social revolution and a new spirit of feminism was in full swing, it seems clear that the phrase could only have been written by a woman. Ilon Specht was a copywriter with McCann Erickson back in 1973. She was thought of as original, unconventional, creative and independent. Fortunately, she worked on the L’Oréal account! Specht was just 23 years old when she broke new ground with an ad that was strictly from a woman’s point of view. It famously ended with the signature phrase: Because I’m Worth It!
This new campaign for Excellence Crème Hair Color by L’Oréa Paris will run on TV and on social media in L’Oreal Paris’ core markets of the U.S., U.K., France, and Germany.
Learn Mexican Slang from Longoria Too
If coloring your hair at home isn’t enough Do It Yourself for one day, I recommend learning some Mexican slang too.
Longoria and Micahel Peña are here to help…