Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery.
The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery.
When this is your task list, you need a friend. Droga5 executive creative director Neil Heymann said, the very act of organizing and automating a marketing campaign can feel like “throwing money into a black hole.”
“Black hole makes you question the depths of your own inadequacy.”
“A metaphor for everything you don’t know about your business.”
Droga’s copywriter is a doing a nice job of pushing a poker into the vulnerable areas of Assistant Marketing Managers everywhere.