Content and social media marketing get beaten up by old school ad men for focusing on “the conversation,” instead of the sales pitch.
I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the world.
Dodge, for one, has 3,815,685 Likes on Facebook, 2 million plus followers on Instagram, and 705,000 on Twitter. All three rivers of content are jam-packed with product love.
Uconnect® Voice Command in the Dodge Charger lets you take charge without breaking a sweat. https://t.co/lfNfqQHwDt
— Dodge (@Dodge) April 27, 2017
— Dodge (@Dodge) June 15, 2017
