Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial.
PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo.
Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He’s also worked with Burton Snowboards. I’m curious where he’ll go next. I can see where any number of art directors might want to bring the Krugian aesthetic to their work, provided they have the right client for it.
Last year, The New York Times took note of Krug’s style.
Neil Krug’s stylized photos of his girlfriend, the model Joni Harbeck, were taken with Polaroid film years past its sell-by date. They have the kind of grainy, sun-scorched feel of a Sergio Leone spaghetti western.
He became interested in shooting Polaroid last year when it was announced that the instant film would be discontinued; and its eventual demise (it has been estimated that by September, the supply will be entirely depleted) adds a certain poignancy. “It resonates with people,” Mr. Krug said. “I know I’ve fallen in love with it.”
It resonates with people. Yes, nostalgia is a powerful emotion.
I’m also noting how in some circles Polaroid instant film is now worth more than gold. Scarcity is money.
