When it’s the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno.
https://youtu.be/evGkZCss7qU
The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That’s how you put some star power on top of your rising dough—you bake it in.
https://youtu.be/fy-JVRvkyOw
DonerLA led creative development, while The Reach Agency supported talent collaboration and production efforts.
All of the musical performers had a hand in contributing to the lyrics. Redfoo also co-produced the title song with JSM Music and helped choreograph on set during the production.