When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you.
When you’re an American woman who plays sports at the highest level, you also serve as a beacon of light for women and girls around the country and the world. Grit, determination, and power do not belong to one gender. Today’s “Miss America” is a kick-ass lady, and Dick’s Sporting Goods gets it.
Anomaly/NY and director Emily Maye of Farm League capture the athletes in powerful, intimate scenes. Team USA athletes who appear in the spot:
- Boxer, Claressa Shields
- Track and field competitor, Destinee Brown
- Swimmer, Ella Eastin
- Weightlifter, Denise Tam
- Gymnast, Nia Dennis
- Soccer player, Jordan Jesolva
- Hammer thrower, Kristin Smith
- Olympic fencer, Isis Washington
Revisiting the Movement in ’77
Innovation comes in strange forms. In 1977, three women sewed two jockstraps together to create the world’s first sports bra. What happened next is now the stuff of sporting legend.
“Something made to restrict actually gave us all freedom.”
That’s a good line in a smart spot for a brand that’s fast replacing Nike as the standard-bearer for motivating athletic greatness.