David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth.
During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue. Droga, 53, will succeed Brian Whipple, who has led Accenture Interactive for a decade. The change is effective Sept. 1.
Let’s Revisit the Acquisition of Droga5
When Droga sold his firm, Droga5, to Accenture in 2019, I gave the man the benefit of the doubt. He’d certainly earned that much, and much more. Droga is one of our industry’s shining lights. And he believes in the power of consulting.
Droga Joins Accenture’s Global Management Committee
“At a time when our clients are led by purpose, brand, and the transformation of experience, David’s global perspective, and unmatched creative track record allow us to help clients unlock business and human outcomes in unprecedented ways,” says Julie Sweet, CEO of Accenture.
Droga will report to Sweet and join the company’s Global Management Committee.
Where Is Interactive in the Accenture Mix?
Accenture’s clients are seeking to reinvent their businesses for the digital age, “and that requires creativity at the heart of what we are doing for them,” says Sweet.
That sounds good, but is creativity at the heart of Accenture’s own business? Let’s look at how the company is organized?
When you look at Accenture’s managers on the Team page, you can see where the firm’s priorities lie. You need to scroll all the way to the bottom of the list to find Brian Whipple.
Maybe Droga will help reshape and remake Accenture. Or maybe the inverse will occur and Accenture will reshape and remake David Droga. I hope it’s the former.
Sweet wants Droga’s help to “unlock business and human outcomes in unprecedented ways.” That sounds good. It also sounds like an utterly clear call to disrupt the way things are and David Droga is a disruptor.