Last year, cybercrime grew by 403% in Argentina. In response, DAVID Buenos Aires created “Dear Customer” for HSBC, a new campaign that seeks to prevent people from becoming a victim of these financial crimes.
By making the cybercriminal’s nefarious acts plain to see, the spot works particularly well. It’s also a smart call for customers to work with their bank in a concerted effort to keep the creepers out.
The campaign was produced by Argentina Cine and directed by Augusto Gimenez Zapiola and Alejandro Rey.