Let’s pick up one of Danny G.’s favorite topics this morning—privacy, or violations thereof.
According to The New York Times, a data miner called Phorm, has created a tool that can track every single online action of a given consumer, based on data from that person’s Internet service provider.
Phorm is right now trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide broadband service to millions. Phorm’s pitch to these companies is that its software can give them a new stream of revenue from advertising.
Is it hard to imagine a day when people stop using the net due to these hideous invasions? Or is that notion insane, and these concerns the tiny province of civil libertarians?
