Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall.
Did you know that Constellation, the largest imported beer company in the U.S., could lose 1.5 million to 2 million consumers if undocumented workers voluntarily leave the U.S. due to heightened enforcement fears?
Alexsandro B X Pinto, brand director of Corona, said, “Everyone is familiar with the iconic Corona campaigns but this time we want to pass a clear message to all Mexicans, to break their mental frontiers and keep progressing. We hope the message we’re sharing resonates not only with generations of Mexicans but with people around the world.”
The spot stars Mexican actor Diego Luna and is part of Corona’s overarching “Desfronterizate” campaign strategy. “Desfronterizate” is a new word Corona and Leo Burnett Mexico created and is not found in the Spanish dictionary but can be understood in English as “break your barriers.”
