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Copycat Ads Make Me Wanna Puke

Here’s an article (with accompanying ad) from Reebok’s new ad campaign.
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It looked familiar to me. Oh yeah, Nike, 10 years ago…
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OK, so the message is a little different. But can’t they make their point without regurgitating this visual idea?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.