Adpulp
Advertising News and Know-How
By David Burn
Ad agency digs have long been creative, but creative within certain well heeled parameters. Lots of modern lines and Eames inspired furnishings. It's a refined creativity, not circus creativity. But there's an agency in Seattle that refuses to play by those rules, or any rules regarding the business and matters of taste. Wexley School for Girls announces it presence in a dramatic way. Creative spaces in advertising …
Continue Reading about Girls School? Maybe. Reform School? Definitely. →
By David Burn
LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers now surround a quad on what was once the base's par-3 golf course. At full …
Continue Reading about The More Appealing the Core Offering, The Easier It Is To Promote →
By David Burn
I'm about to head up the street to check out a coworking space on Fremont. Given that activity, I couldn't have picked a better time to stumble upon this meditation on open work space from Tim Siedell of Fusebox. Understand that it's not for everyone. Make sure you recruit accordingly. In our experience, the best creative people crave this type of an environment and a spirit of teamwork will prevail. On the other …
Continue Reading about In Need of Head Space And Some for the Body Too →
By David Burn
When you work in advertising you sit at a lot of conference room tables. But what do these tables say about the organization in question? According to Ruth Haag, president and CEO of a hazardous-waste consulting firm, the tables say a great deal. • A round table hampers decisions. • A long, thin table encourages cliques. • Face-to-face at a distance encourages rudeness. • The basic solution: A rectangular table about …
By David Burn
According to The Wall Street Journal (paid sub. req.), Time Warner Inc. said its AOL unit will move its corporate headquarters to New York City from Dulles, Va., and combine its various advertising business into a new subsidiary. The new entity will also include AOL's Advertising.com unit, which buys ad banners on thousands of Web sites for clients. "New York City is the center of advertising, so it makes perfect …
By David Burn
Tom Asacker shares an interesting piece on the state of quiet. I just returned from a speech at the Wynn in Las Vegas, and while there I was struck by something. Actually, I was surprised by an absence of something: noise. I really didn't hear any clanging coins, dissonant bells, or spinning WHEELS . . . OF . . . FORTUNE! And it wasn't just in the casino. The same was true of other areas (hallways, meeting areas, …
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