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“Owning A Large Portion of the Best Talent” Is Pre-COVID Thinking

Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency's "best assets," a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these commuters almost always returned in the morning. Today, with our newfound and …

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Put Some Serious Stock In Slack

Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it's a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your organization chooses to use Slack. Generally speaking, I believe email is for work and Slack is for talking about work …

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All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup poll put the …

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The Avalon Ballroom Is Argonaut’s Launchpad To New Space

"Hipsters, tripsters, real cool chicks, sir, everyone's doin' that rag..." -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman's Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people's spirits and bank accounts to this day. For instance, ad agency, …

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Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)

Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they're in a league of their own. How what about the view from inside the cubicle farm? What are the ad grunts of marketing …

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Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several more of her core beliefs in a tidy piece on Medium. For instance, this belief is as charming as …

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The Optimists At 72andsunny Are Rockin’ In The Paid World

The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today's top agencies and their remodeled mid-century modern offices. http://youtu.be/2-p_C_T_Mgo If we were an architectural lifestyle 'zine, we'd jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp readers want to know is HOW THE HELL to get a job at …

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How Ad Agencies Do Less With More

Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he'd say the same about ad agencies' current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not only be doing things faster but with fewer people. Especially after all the …

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