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Word-of-Mouth

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Everybody’s Selling Something, Pretty Much All The Time

What did you just see in the Fox News segment above? Was it an ad? James Rainey of Los Angeles Times believes it is. And he reports that TV stations who have a legal obligation to reveal the relationship between a marketer and paid spokesperson, are failing to do so. According to Rainey, toy expert Elizabeth Werner touts products on multi-city newsroom tours from companies that have forked over $11,000 in fees (per …

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Ground Beef, Ground Again

According to Fast Company, McDonald's launch of "real fruit" smoothies (they're actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as "beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection." There's even a commercial to whet our …

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Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the …

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Dancing With Daffy’s

Daffy's, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store's beginning in the 1960s. Back then, Daffy's sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. Last month, Daffy's staged live performances at the Ziegfeld Theater in Midtown Manhattan …

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What Content Can Do For You

Because I'm looking for work right now, I need to explain what it is that I do in plain terms. It can be difficult to do. Brands may not know they need a strategic content plan for the social space. Hence, their agency doesn't know it either. That's why my elevator pitch has to be perfectly in tune every time. Here it is: Stop pitching so much and start talking. When you "talk" you share common interests. That's what …

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Crazy Baldheads Exported

Hey, I know. Let's get consumers to humiliate themselves on our behalf! According to The New York Times, that's what Air New Zealand marketing execs were thinking when they commissioned 30 "cranial billboards," made with henna on newly shaved heads. Maybe that's why it's called buzz marketing. For shaving their noggins and displaying the ad copy for two weeks in November, the hairless ones received either a …

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Doctors Look To YouTube To Boost Sales

Recently, I completed a series of videos to help a friend of mine promote his book. The videos have gotten him other publicity and also garnered an uptick in book sales. Today's New York Times reports that doctors are also using YouTube--and giving discounts to patients for an endorsement: Last year, Cynthia Goodstein was struggling to figure out how to pay for a face-lift. During a consultation with Dr. Payman …

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