Adpulp
Advertising News and Know-How
By David Burn
Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post's Social Graf blog. ...almost nine out of ten respondents relegated themselves to the "ineffective" pile. But this is hardly surprising in light of some other figures from the same study: for …
Continue Reading about Brands Are Not Yet Social, But The People Who Love Them Are →
By David Burn
Top Pot Doughnuts in Seattle is not your normal fried batter purveyor. So, it's not surprising that they go all out when they enter a contest. Our doughnuts need you! from Top Pot Doughnuts on Vimeo. By the way, Wexley School for Girls is just a few doors down from this Seattle landmark. …
By David Burn
What did you just see in the Fox News segment above? Was it an ad? James Rainey of Los Angeles Times believes it is. And he reports that TV stations who have a legal obligation to reveal the relationship between a marketer and paid spokesperson, are failing to do so. According to Rainey, toy expert Elizabeth Werner touts products on multi-city newsroom tours from companies that have forked over $11,000 in fees (per …
Continue Reading about Everybody’s Selling Something, Pretty Much All The Time →
By David Burn
According to Fast Company, McDonald's launch of "real fruit" smoothies (they're actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as "beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection." There's even a commercial to whet our …
By David Burn
One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the …
Continue Reading about Curated Word-of-Mouth Used To Inspire North of the Border Vacations →
By David Burn
Daffy's, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store's beginning in the 1960s. Back then, Daffy's sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. Last month, Daffy's staged live performances at the Ziegfeld Theater in Midtown Manhattan …
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