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Advertising News and Know-How
The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA). A big (and great) day for @WOMMA and @ANAmarketers! Huzzah!https://t.co/U0218eXZk7— Spike Jones (@spikejones) January 3, 2018 Founded in 2004, WOMMA is the leader in …
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"What are you watching?" It used to be a simple question with easy answers like, "The Love Boat." Thanks to the media omniverse, it's a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau …
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If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles of successful WOMM quite nicely in Fizz: Harness the Power of Word of …
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I always like to read "how they did that" accounts of good advertising work. On Adweek today, there's a good account of McCann Australia's effort for train safety, which features a video showing "Dumb Ways To Die." Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing it in my car. It actually puts me in a good mood. But if Adweek's story is right, the whole idea was born of …
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"Hey, we need a 'YouTube sensation' for this concept to really fly." If you're a producer, and you just heard those words from the creative director's mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age, YouTube feels advertisers' pain, and in response the Google-owned video sharing site is launching something called "Video Creation …
FedEx charges a good deal of money to move precious packages around the world in very few hours. It's a high wire act, and the holidays add considerable pressure on the company's staff to perform. Sadly, not every staffer is able to perform up to the company's standards, a fact that will be made increasingly evident, thanks to the number of cell phone cameras, and home security cameras in play today. The …
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Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post's Social Graf blog. ...almost nine out of ten respondents relegated themselves to the "ineffective" pile. But this is hardly surprising in light of some other figures from the same study: for …
Continue Reading about Brands Are Not Yet Social, But The People Who Love Them Are →
Top Pot Doughnuts in Seattle is not your normal fried batter purveyor. So, it's not surprising that they go all out when they enter a contest. Our doughnuts need you! from Top Pot Doughnuts on Vimeo. By the way, Wexley School for Girls is just a few doors down from this Seattle landmark. …
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