Adpulp
Advertising News and Know-How
When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives. Many advertisers don't understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy: Hey @McDonalds--I don't think "artisan" means what you think it means. pic.twitter.com/RzjqdPLdCO— Tom Furtwangler (@tomfurt) April …
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"Find a city. Find yourself a city to live in." -David Byrne British newspaper The Guardian asked Saffron, a brand consultancy that prides itself on its expertise in urban branding, to update its 2008 study of European cities into an assessment of 57 major cities around the world. The resulting "brand barometer" may be eye-opening to some. The report measures two aspects of a city's brand: its “assets” – …
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Two books – one new, one newly in paperback – provide equally valuable looks at branding from two very different perspectives. I’ve always liked Steve McKee’s columns on BloombergBusinessweek.com, and he’s taken the best of them (I like that idea too!) and weaved them into Power Branding: Leveraging the Success of the World’s Great Brands. Each section is three pages at most, and little lessons from dozens of …
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It’s quite an experience to be living in Seattle, where marijuana has been legalized for recreational purposes. However, retail shops aren’t open yet, and communities and the State of Washington are still passing other laws to cope with the realities of this new business. And there’s also one thing missing right now: Marketing and advertising on a grander, more sophisticated scale for marijuana-related businesses. …
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"Writing, like life itself, is a voyage of discovery." -Henry Miller This week in advertising a lot of people spent a lot of money. Zambezi in LA is putting out a top-drawer email newsletter. #highlyrecommended Newsweek is back in print. The new luxury experience for $7.99 appears on newsstands today, March 7, 2014. Supermodel Miranda Kerr takes it off for Reebook. Post by …
I didn't make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they're competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at the DNA of who you’re considering. Start with their website. For example, if you can’t find anyone with a …
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