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Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” and “United Breaks Guitars” are two well-known cases, but Langley goes on to chronologically track 140 …

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Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don't just happen. You need to coax them to their ideal state of clean. http://youtu.be/o3wf5Z55iAI In “Dirty Little Habit," a new commercial from from Saatchi & Saatchi/New York and Community Films' director Matt Smukler, it is revealed that "clean …

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It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve heard many times before: Brands and companies need to …

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Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed with ALS in 2012. Shot by the creative team (no outside director), the film is part …

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A recent article in Adweek wondered if independent ad agencies can thrive in the "merger era." The answer, of course, is yes. In the era of "storytelling" and "content" nearly anyone and their project manager can get into the advertising business. But it's not a guaranteed path to success. The weaknesses of upper management are more visibly pronounced and felt. Dysfunction can’t be covered up in layers of …

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I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. Now, keep in mind it’s May 2014, so the information is Eslinger’s book is timely and likely to …

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