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Advertising News and Know-How
Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks about the attitude consumers take to today’s brands. She deftly divides …
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Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none of that in Paul Smith's Sell With A Story: How to Capture Attention, Build Trust and Close …
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In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About …
Continue Reading about Disruptive Marketing Hits The Most Common Notes Being Sung These Days →
I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad and Darryl Ohrt. The format of the book is simple, yet perfect: Each section features …
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As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s Advertising Design and Typography was an intriguing look at what’s being taught in college-level ad …
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If you’ve worked in advertising and marketing for a good bit of time, then you’ve seen everything become more complicated. Creating marketing plans, the many ways to execute ideas, and the media landscape seem more labyrinthine than ever before. Yet somehow, it’s the simplest ideas, and the simplest executions, that stand out the most. Dan Ward takes a high-level view of these issues in The Simplicity Cycle: A Field …
Continue Reading about The Simplicity Cycle Reminds Us Simple Isn’t Easy →
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