Adpulp
Advertising News and Know-How
I’ve never been a fan of painting all people of a certain age the same way. Or as I once put it, “generalizing about generations is generally a bad idea.” But, being that I don’t have kids and don’t spend much time around them, I was curious to see what I could glean from Jeff Fromm and Angie Read’s new book, “Marketing to Gen Z: The Rules for Reaching This Vast And Very Different Generation of …
Continue Reading about Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group →
No one tells it like it is today. If someone dares to do so, they're at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school pissants to apply elsewhere. https://youtu.be/ucYbtG2xwNw Why make something this raw and this good? The video was …
Continue Reading about #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid →
It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits she wants her tome to be viewed at “Positioning 2.0.” And she's got a strong case to make for …
Continue Reading about Get To Aha! Takes A Look At Positioning in the 21st Century →
You guys, let's get the bartender from Cheers for this! Casting: unoriginal. Acting: uninspired. Dialogue: painful. All of which is too bad. SMIRNOFF™ vodka deserves better advertising. It's a Russian-born brand, but it's made in America. It's also a quality product at an affordable price point. So, why insist that actor, author and environmentalist, Ted Danson, prefer SMIRNOFF over premium brands? …
If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author Tim Pollard starts from scratch and lays out a case for thinking it through …
Continue Reading about The Compelling Communicator Shows You How To Design Effective Presentations →
The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while the AMC drama “Mad Men” was loosely aligned with some real events in the industry, it was of course heavier on drama than history. So to remedy this, The Smithsonian Channel is debuting a multi-part series called The Real Mad Men of …
Continue Reading about The Real Mad Men of Advertising Adds Real-World Context To The Drama →
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