I think we’re living in a precarious age. Nothing in the modern media is what It appears to be. We’re surrounded by stories, personalities, and corporate entities that simply operate by the maxim that “the end justifies the means.” Especially if that means outright deception. Shiv Singh and Rohini Luthra, Ph.D. take a closer look at this phenomeon in Savvy: Navigating Fake Companies, Fake Leaders, and Fake News in …
The Punk Rock Of Business Sings A Familiar Song Of Disruption
It’s been 40 years since the Sex Pistols arrived and shook up a fairly corporate and slick music scene. Now, John Lydon is 62, the music seems a little tame even if it’s still raw, and anyone who remembers (if they can remember) those punk years has more gray hair that’s in need of dyeing, And the genre’s supposed traits have been applied to the corporate world in Jeremy Dale’s The Punk Rock of Business: Applying a …
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Speak With Impact Lets You Shine In a Communicator’s World
What often separates the most successful ad people from others? The ability to effectively speak and communicate. We all can have great ideas and vision, but without the ability to sell them, those ideas won’t get anywhere. And public speaking is of the areas ad agencies often don’t train employees or work to nurture their abilities. Allison Shapira gives a great overview of public speaking, speechwriting, and …
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Freedom From Taxation Is How America Began—Here Wo Go Again
President Trump threatened another major American corporation on Tuesday. He said Harley-Davidson will be "taxed like never before" if the motorcycle maker moves production overseas. Like most things Trump it's an idle, annoying and distracting threat. Harley-Davidson will be here when Trump is gone. The question is how big of a political loser do you need to be to lose the biker vote? …
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Marketers, Tear Down These Walls! Shows Us The Marketing Business Is Fluid
Life is not an either/or proposition, and applying that principle to modern marketing is basically what’s at the core of Michael Solomon’s new book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Solomon breaks his book into several chapters that focus on traditionally opposing forces: Us versus them, me versus we, offline versus online, producer versus consumer, and so on. It’s a clever …
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Is the Pace of Adtech Killing Adtech?
Bob Knorpp, the host of The BeanCast, asked me a difficult but important question on this week's edition of the marketing industry's best podcast. Every time you turn around these days there seems to be another bright and shiny tool in the Adtech arsenal. But for brand managers and marketing leads there's a double problem. One is obviously that it's complicated deciding which tools to deploy and training employees …
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