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Guest post by Will Stevens Despite the social media hype, email still wins out Email is a technological dinosaur, destined for the dustbin of history, while social networks are set to dominate communications, PR and advertising for years to come. Or at least that's the impression given by the mainstream press and many marketing blogs. And is it really surprising? Headlines have always been dominated by …

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Mass customization. Affordable luxury. Digital disruption. Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU). I don't know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, satellite radio and a Wi-Fi hot spot. According to Entrepreneur, …

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Roger Sterling and Don Draper—two suave New Yorker ad men—got their balls handed to them in a Los Angeles nut sack last night on Mad Men season six, episode 10. Interestingly, this episode, “A Tale of Two Cities," was directed by John Slattery, the actor who portrays silver-haired fox Roger Sterling. On the way to L.A. to meet with Carnation, Sunkist, and "the avocado people," Roger scolds Don for working too …

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This week on Mad Men, Peggy accidentally stabs her boyfriend Abe. On the way to the hospital, Abe thinks he might not make it and he wants to clear his conscience, so he tells Peggy she's no good. Your activities are offensive to my every waking moment. I'm sorry, but you'll always be the enemy. Do you have an "Abe" in your life? Someone who questions what you do for a living? Someone who looks down on you because …

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You have to know your customer inside and out. That's a given. It's also important to refrain from projecting your own values, or the brand's values, onto one's idealized customers. People are complex, so reducing their behaviors and thus their identities into neat little packages, or target demos as the case may be, is a tricky business. To illustrate the point, Buzzfeed, shares some "investor language" …

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Every now and then, an idea captivates the advertising world and beyond. This week, that honor goes to Dove's "Real Beauty Sketches." It's a very simple idea rooted in a universal truth: We don't see ourselves the way the world sees us. And to dramatize that through the lens of a criminal sketch artist -- a world not many of us see up close -- brings the idea to life. But the very personal nature of this …

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