Adpulp
Advertising News and Know-How
It is Shark Week this week on Discovery Channel. The programming feature is its 26th season, and according to Adweek has over the years generated massive buzz via social media, definitely becoming a "thing" in pop culture. Ergo, mass marketers are finding a way to attach to the media event. Here's one contribution from Tide: Yes, P&G's Tide brand just said don't worry if you're bitten by a shark, its …
Continue Reading about Tide’s “Shark Week” Ad On Vine Is Bloody Good →
You can go to Ad Age, Jim Edwards' coverage on Business Insider or DigiDay to get all sorts of news and reactions to today's announcement regarding the merger of Publicis and Omnicom. Besides really throwing everyone's summer weekend into chaos, opinions are flying regarding the merits of the deal. Here's my biggest question: Is there any current client of these holding companies that thinks their marketing …
Continue Reading about The Publicis-Omnicom Merger: I Have One Question →
Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie polish off those bottles in the minibar. As CEO Tod Guenther explains …
Continue Reading about Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality →
Money talks, but in airports and on board airplanes money screams. If you're a first class passenger, for instance, you get to jump the line. It's the way of the world. We respect influence, and influence can be purchased for a pretty penny. NPR produced a segment today on travelers stranded in Newark and unable to get a flight to San Francisco, due to the crash of Asiana Flight 214 from South Korea. The …
Continue Reading about You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story →
Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there's an update for conscious consumers to consider: Reuse. Remake. Refrain. The article focuses on the "Reuse" and "Remake" aspects of the solution. But I'd like to pull a factoid from the story that helps us …
Continue Reading about “Waste Not, Want Not” Updated For Today’s Conscious Consumer →
Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as evidenced by the many satirical reviews on Amazon. Over at Digiday, Giselle Abramovich suggests that …
Continue Reading about Mizuno Wisely Runs Away From Real-Time Marketing →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
