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Advertising News and Know-How
News organizations, like everyone else, have something to sell and they're increasingly finding fresh ways to sell it. Take the Associated Press. This 19th century "wire service" is now using its official Twitter account as an advertising platform. According to Reuters, Samsung Electronics is the first sponsor on the @AP account for breaking news, and the two partners are using the Consumer Electronics Show to …
Continue Reading about @AP Is Tweetcasting Brand Messages For Money →
Brands have been promoting their Tweets for awhile now, but thanks to a new offering from Twitter, brands are now able to more accurately target these Tweets to readers receptive to such messaging. As part of its new targeting feature, Twitter will now allow advertisers to send paid ads, in the form of Tweets, to users who are interested in any of the roughly 350 topics on a list curated by Twitter. So be careful …
Continue Reading about Promoted Tweets To Increasingly Find Their Targets →
Facebook's lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don't mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San Francisco company has a case study to share with the press and the world. According to The Wall …
PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon's Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, "Twitter is like an EKG for attention." It's a global sensing and signaling network, she …
Continue Reading about Friday’s Keynote at Webvisions: “Whither Twitter?” by @Pistachio →
Allen Adamson, Managing Director of Landor's New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of "built to last" must now think in terms of "built to change." Creative thinking and an entrepreneurial spirit are the price of entry, and any company that doesn't recognize change as the new normal will not have a fighting …
Twitter isn't going to let Facebook be the only social media platform that changes its user interface--thereby thrilling and confounding millions--every few months. According to Mashable and my own experience, Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience. “One main thrust here is making Twitter more …
Continue Reading about Big Day In Twitterdom: New UI, Brand Pages, Embeddable Tweets… →
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