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McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films

The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can't pitch it in 30 seconds or less, you're going nowhere fast, like Friday afternoon traffic on La Cienega Boulevard. So, why not get in a little practice? @McD_Canada wants to hear your 140 character pitch …

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Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let's look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, Kansas, burning it to the ground and killing at least 150 people. As I console Mary, they are …

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Brands Test New In-Stream Lead Generation Tool on Twitter

If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the button and the discount is automagically delivered to your digital doorstep. Need a hotel …

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Micro Spots Are Growing On Vine

What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe's, BBDO New York and director/photgrapher Meagan Cignoli. Here's another tutorial from Lowe's, also in six second frames meant to be digested on Twitter. And here's a non-branded Vine from Ms. Cignoli, an artist busy exploring what the platform offers. …

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Click Cups, Become Friends On Facebook

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea -- a smart beer cup connected to your Facebook account -- for it too may slide from view. Chris Matyszczyk writing for CNET says: I am sure that some will be vastly entertained by waking up after a night when they got truly …

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Twitter’s Real-Time Data Is Money

Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans with detectives Benson and Stabler. And Eames and Goren. …

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