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Over Sharing On Tweetbook Is Not Appetizing

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the activity. I mean whatever happened to going out to eat to eat, and talk, not to document the experience for one's …

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Brand Babble Is Social Media Pollution

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today the hope and belief that brands would connect with people has in large part given way to brands …

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CPG Brand Advertising In A Split-Screen World

It is Advertising Week in New York City. Of course AdPulp's editor, publisher and contributing writers are nowhere near New York City, so let's look to Bloomberg's coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: "We can raise the overall ecosystem and ROI of our our media," Bough says. "We can raise the effectiveness of our television by …

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Scheduling Your Tweets? Congratulations, You’re A Broadcaster

Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of their chest thumping. Where things go wrong for me is when well-meaning people become lifeless and shameless …

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How To Become A Social Media Automaton In Three Simple Steps

How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA— Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to stack a few for you: Your website is the greatest educational tool. …

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