Adpulp
Advertising News and Know-How
Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here's a new list I made that's comprised of 31 agency leaders who regularly drop knowledge on Twitter. Updated list of 31 interesting advertising people to follow on Twitter. https://t.co/SsLGh2ts5R— AdPulp (@adpulp) March 19, 2017 …
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Last year, when "Bros" needed saving, Organic Valley and its agency Humanaut was up to the task. https://youtu.be/ewBG_jmMI40 It's a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and help save a Bro (anonymously). Here's an example of one …
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Wendy's believes you've earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven't heard the phrase "consumer generated content" in some time, or "co-creation" for that matter, but here we are with a progressive promotion enabled by technology and obsessive use of …
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When you have a big pitch ahead, how you arrive at the meeting determines, in part, your ability to perform at peak condition. Are you harried from a long flight? Was your night in the Holiday Inn Express less than billed? Does your rental car smell of tobacco or worse? Here's a better idea, buy or lease a Mercedes-Benz GL63 AMG and arrive with the cool confidence you need to land a big fish: The …
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Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there's no need for social media managers. I wouldn't go that far, but statistics do point to a downward trend. According to newly released stats from career site Indeed.com, growth in positions with the title "social media manager" slowed to 50% in the past year, a …
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JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York. $JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM & learn more about him here: http://t.co/eTDT8pJeq8— J.P. Morgan (@jpmorgan) November 13, …
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