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Advertising News and Know-How
How many classic rock songs can one generation of creative directors tap? The Rolling Stones' catalog is available for commercial purposes, along with Bob Dylan's and so many more. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. https://youtu.be/28NcvcfqoBg I admit that travel can be exotic, but it doesn't happen in your head. A fact that helps makes this …
Continue Reading about Celebrity Cruises Wants To “Feed Your Head” →
A chain of high-end boutique hotels with locations in Portland, Seattle, Palm Springs, New Orleans, Boston, and other American cities is facing increased consumer scrutiny for one reason and one reason only. “Anyone who cares about America should not do any business or stay at any of Gordon Sondland’s hotels,” U.S. Representative Earl Blumenauer said. “Not until he fulfills his duty as a citizen to testify and …
Continue Reading about In the Hospitality Business, The Personal Is Increasingly Political →
Brands are taking stronger and stronger stances today. But is anyone paying attention? IPG's Graphene, the agency created to serve the LATAM Airlines account, wanted to make sure that travelers noticed the airline's support for LGBT+ Pride month. To this end, they applied rainbow colored baggage tags to customer's checked bags, complete with a call for inclusion: "Tags are for baggage, not for …
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EThe gig economy has such a nice ring to it. It hints at a work life that you can drop in and out of, as you please; however, the reality on the road for Uber and Lyft drivers, as well as limo drivers, is one of pure hustle. For drivers who decide to make ridesharing into a full-time job, they're not only driving all over the city and delivering customers safely to their destinations, they must also find time to …
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, comedy, and education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. The city's population was 461,000 people in 1987 (the year I graduated from college). …
Continue Reading about Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore →
Expectations. Many American shoppers have learned to let them go, begrudgingly. Standards. Too many American retailers, manufacturers and service providers have little use for them. Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to "Fly Smart" and "Land happy." According to Campaign, Alaska calls out the hellscape that is plane travel with a series of fun, …
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