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Expectations. Many American shoppers have learned to let them go, begrudgingly. Standards. Too many American retailers, manufacturers and service providers have little use for them. Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to "Fly Smart" and "Land happy." According to Campaign, Alaska calls out the hellscape that is plane travel with a series of fun, …
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For Americans, the most popular international travel destination - by far - is Mexico, a fact that this commercial from last spring incorrectly, but conveniently, refutes. https://youtu.be/2sCeMTB5P6U If we are to believe the claims made in this Ogilvy-made commercial, which is hard to do (see above), there are a handful of people in Wharton, Texas who do not want to vacation in Mexico. Perhaps the Whartonites …
Continue Reading about DNA Discounts: There Are No Borders Within Us →
Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. King, approached him with what seemed an outlandish idea: starting an airline that could fly passengers cheaply within …
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When you live in a cold climate, a place with lots of snow in the winter months, you can't hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type to fret over a sub-zero wind chill. https://youtu.be/oRWaVU1z3a4 "When you're crafted from winter, this is what you do." The …
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One problem that many consumer promotions suffer from is believability. People don't believe they will ever win the prize that's being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with Go Get Gifted, a holiday promo that will turn five lucky winners into literal holiday …
Continue Reading about This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live →
"The wild places are where we began. When they end, so do we." -David Brower https://youtu.be/6FIsg6p0w5s Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site's popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat to precious land, the Jackson Hole Travel & …
I can't understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do here.” “I call bunk on that,” said Ricks, who came from Colorado two …
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"If we are always arriving and departing, it is also true that we are eternally anchored. One's destination is never a place but rather a new way of looking at things." -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who do not know what California has to offer. I pity the fools. To showcase some of the incredible people and …
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