This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For example, "Something wonderful happens when you pour a cold Lone Star." It's just a beer, but a beer …
AI Is Not the Problem, Lack of Original Thinking Is the Problem
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times...remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made useful to real people. Nevertheless, promoters gonna promote. And Fast Company is a favorite media vehicle of promoters. For …
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GoDaddy Airo Takes You from Idea to ‘Up and Running’ in Minutes
Coming up with a unique brand name that you can legitimately own and a domain name to go with it, is tough to do. All the good names and dot coms seem to be taken. Starting now, you can ask GoDaddy's AI assistant for help. https://youtu.be/f1hrn30OBQY?si=zvKSyuKdjsCpCfJE In the days of yore, you input a domain name into GoDaddy to see if it was available. Now, you can "prompt" Airo and see a list of results …
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If Microsoft Is My Copilot, I Must Be Flying the Plane
Jasper, Claud, Clara, Bixby, Cleo...these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow at a 37.3% Compound Annual Growth Rate rate from 2023 to 2030. For that money …
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TikTok Tells The Story of Its Satisfied Customers on TV
TikTok's rising popularity is a dangerous threat to national security. TikTok must be banned. That's the conclusion of lawmakers and university presidents who want to restrict access to the site. These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from members to conduct misinformation campaigns. Since November, more …
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Super Sweet Sounds of the ’70s Used to Sell More Stuff
Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. https://youtu.be/IY4x85zqoJM?si=qGHjiYRgU0Ew0MmE https://youtu.be/QfQK6AcJxI8?si=KQ1d2eBD3fRPvyql https://youtu.be/HATSZnryr4w?si=UUlFphPJRmpETETz https://youtu.be/9uvgEymGQFc?si=_tFda2H0yq_fRqeJ I have some questions. Like, why …
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Document Found: The Apple Marketing Philosophy from 1979
Anyone who works in the agency business and has responsibility for new business has heard these words: "We want to be an iconic brand like Apple." I've heard these words a handful of times from eager clients. What I've always wanted to say in return, but stopped myself from saying is, "So, you're ready to invest billions of dollars in your brand...well, that is welcome news!" Let's leave the need for huge piles of …
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Here’s a Hard Working Headline: Give Your Thumb the Finger
Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. https://youtu.be/lhHVatnlz5c?si=GgaKdBqW9NvGMByL To combat this growing global issue, Saucony and its agency Doner created "The …
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