Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …
Sandisk Offers Content Creators the “Space to Hold More”
Content creators require copious space for all the data they produce. More space than their devices can handle. That's why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to creators of daring stunts, cat videos, presentation decks, and anyone else …
Continue Reading about Sandisk Offers Content Creators the “Space to Hold More” →
When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. "The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part of,” ChatGPT's chief marketing officer, Kate Rouch, told Adweek. OpenAI’s in-house creative …
Continue Reading about When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice →
Sir John Believes In the Value of “Original, Unaided Thought”
In July, Sir John Hegarty offered a challenge to the ageism problem that continues to plague the ad agency business. The founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty, and first recipient of the Lion of St. Mark award, also sounded off on AI and the ever-present need for human talent. Here's his LinkedIn post, embedded here for your convenience. I love that Hegarty said, …
Continue Reading about Sir John Believes In the Value of “Original, Unaided Thought” →
In New Spot from Mother, Claude.AI Is the AI for Problem Solvers
Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, "There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath." No need to freak out. According to Anthropic, the key is to "keep creating, keep researching, keep learning, keep coding, keep …
Continue Reading about In New Spot from Mother, Claude.AI Is the AI for Problem Solvers →
You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google.
When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companionship that leads to love? Big questions all, but there's no test and nothing to worry about—not when you can Just Ask …
Continue Reading about You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google. →
Apple Can Help You “Be Ostentatiously Mediocre And Succeed”
Navigating the demands of office work in The Age of AI presents new challenges for today's thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a new novel and staff writer at The New Yorker, recently wrote a piece of advertising criticism that reminded me how Apple …
Continue Reading about Apple Can Help You “Be Ostentatiously Mediocre And Succeed” →
Now Watching “Quantum Marketing with Raja Rajamannar”
Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …
Continue Reading about Now Watching “Quantum Marketing with Raja Rajamannar” →
