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America’s Top Technology Firms No Longer A Reliable Source of Truth

Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler's ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, equity and inclusion initiatives in its …

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Musk Rebranded Trump? That’s Not What Happened

Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk's impact on the Trump brand. Here's a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.... In the company of Musk—redolent of angular Cybertrucks, reusable rockets, and humanity living on Mars—Trump appears not as an elderly, increasingly …

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“Dear Sydney” Ad from Google Gemini Ruffled A Few Feathers

Letter writing is a lost art. Think about it. When was the last time you handwrote or typed a personal letter and dropped it in the mail? When was the last time you received a real letter in the mail? Maybe Google's AI assistant (Gemini) can help to bring letter writing back into fashion. Seems like an innocent enough idea. Yet, the feel-good Team USA commercial where this idea is unveiled is receiving some …

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When Content Degrades and Distracts, Advertising Suffers Too

Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former agency-side account planner). He spoke to Nathan Heller of The New …

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Is LLMO the New SEO?

Two Harvard professors looked into the future of AI's impact on the world wide web and what they saw wasn't pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here's a short passage from "It's the End of the Web As We Know It," SEO will morph into LLMO: …

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Flashback Friday: Lone Star Beer

This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For example, "Something wonderful happens when you pour a cold Lone Star." It's just a beer, but a beer …

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