Adpulp
Advertising News and Know-How
In the ad agency business, we know that all the company's assets walk out of "the building" at the end of the workday. It's another way of saying that ad agencies don't have hard assets—that all the value is in the team. What about other fields like the restaurant industry...do restaurant owners and operators see their workers as critical to the enterprise, or as expendable cogs in the machine? For Chipotle …
Continue Reading about Chipotle Sends Its Workers Back To School (Tuition-Free) →
Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard by about 40 Richards Group employees attending a remote internal …
Continue Reading about Stan Richards Said Dumb Things, Now His Agency Is Reeling →
Advertising that reveals brand truth is advertising that's worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let's look at some of the ads the company has made over the past few years. https://youtu.be/k3fgYoJf08M Austin's creative powerhouse, Preacher, worked …
Continue Reading about Vital Farms Takes “Cage-Free” Out of Its Cage →
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
Why do Democrats lose races that they could win? Why has no Democrat won a statewide race in Texas since 1994? Maybe the GOP's brand messaging has something to do with it. It's simple and straightforward, and this matters a great deal. Let's observe just how simple it is for incumbent Congressman Roger Williams to make his case. https://youtu.be/3qMDnZ0d95g A mom who puts her hand on her heart as she talks …
Continue Reading about GOP Incumbents In Texas Not Exactly Sweating This Election →
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 per month depending on the patient and the severity of the condition. “Medical …
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