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Advertising News and Know-How
Early voting in Texas' runoff elections begins Monday, June 29. As a resident of Travis County, I will request the Democratic Party ballot and then vote in six runoffs. One of the runoff contenders is Chrysta Castañeda for Texas Railroad Commissioner. This is one of the most important statewide offices in Texas. I support Castañeda because she will bring the proper background and point-of-view to the …
Continue Reading about Early Voting In Texas’ Runoff Elections Starts Monday →
When South By Southwest was canceled in March, it got my attention and the attention of the world. For one thing, it had never happened before. https://youtu.be/q9OmcJ5wRjk Now it's three months later and the U.S. leads the world in COVID-19 cases and deaths (by a wide margin). Plenty of pundits point to inept leadership in D.C. as the cause. That's as a given. What's more interesting for marketers and …
Continue Reading about Widespread Masklessness: Virtue Signaling Or Something Less? →
Do you know Gay Gaddis? The author of Cowgirl Power—How to Kick Ass In Business and Life, Gaddis started T3 in Austin in 1989. Today her son, Ben Gaddis, helps to run the agency which was purchased in 2019 by California-based LRW Group. “The partnership with LRW Group gives us the ability to scale and take T3 to the next level while maintaining our unique culture,” Ben Gaddis said. Gay Gaddis, who recently …
Don and former Vice President Joe Biden are locked in a very tight race in Texas, with Trump receiving 44 percent of the potential vote and Biden receiving 43 percent in a general election matchup, according to a Quinnipiac (KWIN-uh-pea-ack) University poll released this week. Another way of stating this is Texans have the chance to change the course of U.S. history in November. Turning Texas Blue will also lift …
Continue Reading about When Texas Turns Blue, The Donnies Will Be Made To Take A Knee →
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it's a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for Majority of America's Workers Over the weekend, The New York Times' editorial board published a tough piece of …
Continue Reading about Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities →
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …
Continue Reading about Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp →
When someone utters the words, "there are no new ideas," he's either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about the time-fractured people on the receiving end of today's onslaught of ads? Haven't …
Continue Reading about There Are No New Ideas. There’s An Abundance of New Ideas. →
Here's some good news. For the holidays, Dell Technologies partnered with Ballet Austin and eSight to equip visually impaired individuals with new technology that enabled them to view a live performance of The Nutcracker at The Long Center in Austin. https://youtu.be/eTUnfkYI8U0 With over 150 community members in attendance, "The Unseen Ballet" was a special event that brought families together this holiday …
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